Seed round - raising $2.0M
The B2B marketplace for heavy building materials
Concrete, cement and aggregates - compared, ordered and delivered online. Live in Los Angelesfondau.com
- $115B+US heavy materials TAM
- $2,400average order value
- 8-10%take rate on GMV
- 1-2 ordersCAC payback
- >5×LTV / CAC
The opportunity
A $100B+ US market - ready-mix ~$61B, aggregates ~$37B, cement ~$17B a year - is still bought through serial phone calls: opaque pricing, no comparison, a perishable product, and no dominant online channel. Fondau is the neutral transactional marketplace: one request returns live offers from verified producers, with trucks, pumps, crews, e-contracts and online payment inside the order.
Traction & unfair advantage
- Platform live at fondau.com - built, tested and operational; first 5 paying customers, AOV $2,000+.
- Supreme Concrete - founder-owned ready-mix seller (Los Angeles, since 2019): day-one supply liquidity, producer and trucking network, ZIP-zone delivery pricing engine.
- Demand engine - tuned on live concrete search campaigns - real CPC and conversion data, not guesses.
Why now
- Category proven abroad: Infra.Market (India) - $2.8B valuation, ~$2.9B GMV, IPO-bound; Schüttflix (Germany) - $110M+ raised. No US ready-mix marketplace at scale.
- Growing wedge: US commercial construction $171B (2024) to $204B (2029); infrastructure spending locks in multi-year concrete demand.
- The LA moment: post-wildfire rebuilding concentrates urgent, repeat demand exactly in the beachhead market.
Founder & team
Vitalii Zinkevich
Founder & CEO - 20+ years in heavy materials
Operates in the launch market today - not studying it.
Founded cement production (2003) and ready-mix (2005); scaled to 8 concrete plants with full-cycle quarry operations; developed 79,000 m² of residential; since 2019 - Supreme Concrete, ready-mix sales, Los Angeles.
Team of 8 across marketing, finance, design and engineering.
Financial model - 3 years
| Y1 | Y2 | Y3 | |
|---|---|---|---|
| GMV | $6M | $30M | $90M |
| Net revenue (8%) | $0.5M | $2.4M | $7.2M |
| Orders | 2,500 | 12,500 | 37,500 |
| Active buyers | 1,500 | 6,000 | 16,000 |
| Suppliers | 40 | 120 | 300 |
Bottom-up: LA volumes × AOV $2.4K at 8% take; Y3 < 1% of Southern California heavy-materials volume.
Unit economics (model)
- Average order value
- $2,400
- Revenue per order @ 8%
- $192
- Blended CAC
- ~ $250
- Reorder frequency
- 6-10× / yr
- Payback
- 1-2 orders
- LTV / CAC
- > 5×
The ask
$2.0M Seed
18 months of execution to Series-A readiness.
Use of funds
- 55% Demand generation & marketing
- 25% Product & engineering
- 20% Supply operations & G&A
What it buys
- 40+ verified LA suppliers - liquidity
- $3M / month GMV run-rate
- 2-3 metros live on one playbook
- Series-A-ready growth metrics